Kristy talks about why she believes she’s got the magic recipe for take home meals in Hawke’s Bay, how MYLK Food Store is addressing three food consumer niches for those that 1) don’t have the time to cook, 2) aren’t able to cook or 3) just don’t like it.
Kirsty also reveals how she got started taking orders directly via Facebook Messenger, why she prefers Sponsored Facebook posts to radio and newspaper advertising, the importance of professional food photography in social posts, encouraging website visits through menu posting, audience location targeting and the importance of post sharing.
PLUS we talk about researching retail locations and why busy main roads and easy parking matters, differentiation through product selection, the advantage of having a combined kitchen+store and price setting where ingredient cost components vary.
HUGE practical business and marketing value from Kristy in this interview.
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